Performance implications of peer monitoring among suppliers

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)1618-1638
Journal / PublicationAsia Pacific Journal of Marketing and Logistics
Volume35
Issue number7
Online published19 Sept 2022
Publication statusPublished - 27 Jun 2023

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Abstract

Purpose - What are the performance implications of peer monitoring in a multiple-supplier context? Grounded in agency and social exchange theories, this study aims to examine how, when, and why peer monitoring works as a crucial control mechanism to reduce opportunism among suppliers.
Design/methodology/approach - A conceptual model and research hypotheses are tested using survey data from 246 respondents in 82 supplier groups.
Findings - Results suggest that peer monitoring is related positively to perceived deterrence (as mediator) and negatively to opportunism, whereas the mediated relationship is moderated negatively by generalized reciprocity and positively by balanced reciprocity and negative reciprocity.
Originality/value - This study introduces the application of peer monitoring into business-to-business research and shows how it reduces opportunism. Its findings have implications for manufacturers on how to use peer monitoring to control opportunism among multiple suppliers.
© Emerald Publishing Limited

Research Area(s)

  • Balanced reciprocity, Generalized reciprocity, Negative reciprocity, Opportunism, Peer monitoring, Perceived deterrence

Citation Format(s)

Performance implications of peer monitoring among suppliers. / Hu, Qinfang; Hu, Jing; Yang, Zhilin.
In: Asia Pacific Journal of Marketing and Logistics, Vol. 35, No. 7, 27.06.2023, p. 1618-1638.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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