Perception of romanticism and the ideal spouse among Chinese youth

Shuhua Zhou*, He Zhu

*Corresponding author for this work

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

4 Citations (Scopus)

Abstract

This exploratory study investigated perception of romanticism and the ideal spouse among Chinese youth. Along with demographic and media exposure variables, a number of scales were adopted and designed to measure participants’ degree of individualism-collectivism, perception of the ideal spouse and perception of romantic love. Results suggest that gender was a strong predictor of romanticism and the ideal spouse. However, television exposure did not appear to influence these perceptions. But the individualism/collectivism index, when used on the individual, proved to be a reliable predictor of many of the outcome variables. Implications are discussed. © 2004 Taylor & Francis.
Original languageEnglish
Pages (from-to)22-37
JournalAsian Journal of Communication
Volume14
Issue number1
DOIs
Publication statusPublished - Mar 2004
Externally publishedYes

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