Perceived information transparency in B2C e-commerce : An empirical investigation

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

116 Scopus Citations
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Original languageEnglish
Pages (from-to)912-927
Journal / PublicationInformation & Management
Issue number7
Online published18 Apr 2018
Publication statusPublished - Nov 2018


Consumers abandon their online purchases at an e-commerce website partly due to the lack of information transparency of the website. We identify the antecedents of consumers’ perceived information transparency of an e-commerce website and its effects on consumers’ online purchase intention. We collected data through a scenario-based survey conducted in a laboratory setting. We found that (1) product transparency, vendor transparency, and transaction transparency significantly influence perceived information transparency; (2) perceived information transparency significantly increases consumers’ online purchase intention; and (3) perceived risk partially mediates the effects of perceived information transparency on purchase intention.

Research Area(s)

  • Information transparency, Product transparency, Vendor transparency, Transaction transparency, Perceived risk, Purchase intention