Abstract
Informed by adaptive structuration theory, this study examines to what degree bloggers in China adapt to the new communication structure, and use blog and microblog for participatory expression on public welfare, and social and political issues. It also analyzes the differences in the messages distributed through blog and microblog, and to what degree the two communication channels facilitate participatory expression on public welfare, and social and political issues. The results offer insights into the changes brought by communication technology and the adaptation of bloggers to the new communication structure through their use of microblog aside of blog. The findings highlight the stronger function of microblog in participatory expression compared to blog.
| Original language | English |
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| Publication status | Published - 6 Aug 2014 |
| Event | 97th Annual Convention of Association of Education for Journalism and Mass Communication - Montreal, Canada Duration: 6 Aug 2014 → 9 Aug 2014 |
Conference
| Conference | 97th Annual Convention of Association of Education for Journalism and Mass Communication |
|---|---|
| Country/Territory | Canada |
| City | Montreal |
| Period | 6/08/14 → 9/08/14 |