Overcoming resistance through narratives : Findings from a meta-analytic review

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

83 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)412-443
Journal / PublicationHuman Communication Research
Volume46
Issue number4
Online published1 Feb 2020
Publication statusPublished - Oct 2020
Externally publishedYes

Abstract

To understand the mechanisms underlying narrative persuasion, a growing body of theoretical and empirical work suggests that narratives reduce audience resistance, possibly via narrative engagement. To synthesize this research, we performed a two-part metaanalysis using three-level random-effects models. Part I focused on experimental studies that directly compared narratives and non-narratives on resistance. Based on 15 effect sizes from nine experimental studies, the overall effect size was d = -.213 (equivalent r = -.107; p < .001), suggesting that narratives generated less resistance than nonnarratives. Part II was a synthesis of studies of the relationship between narrative engagement and resistance, consisting of 63 effect sizes from 25 studies. Narrative engagement and resistance were negatively correlated (r = -.131; p < .001), and this relationship wasmoderated by narrativemessage characteristics, including genre, length,medium, and character unit. Implications of our findings and directions for future research are discussed.

Research Area(s)

  • Entertainment Overcoming Resistance Model (EORM), Meta-Analysis, Narrative Engagement, Narrative Persuasion, Reactance, Resistance, Transportation

Citation Format(s)

Overcoming resistance through narratives: Findings from a meta-analytic review. / Ratcliff, Chelsea L.; Sun, Ye.
In: Human Communication Research, Vol. 46, No. 4, 10.2020, p. 412-443.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review