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Order Matters: Rating Service Professionals Reduces Tipping Amount

Jinjie Chen*, Alison Jing Xu, Maria A. Rodas, Xuefeng Liu

*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Original languageEnglish
Title of host publication2022 AMA Summer Academic Conference - Light in the Darkness
Subtitle of host publicationMarketing’s Role in Driving Positive Change: PROCEEDINGS
EditorsAndrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
PublisherAmerican Marketing Association
Pages437-441
ISBN (Print)978-0-87757-014-1
Publication statusPublished - Aug 2022
Event2022 AMA (American Marketing Association) Summer Academic Conference: Light in the Darkness: Marketing’s Role in Driving Positive Change - Virtual (9 August) & Sheraton Grand Chicago (12-14 August), Chicago, United States
Duration: 9 Aug 202214 Aug 2022
https://www.ama.org/events/academic/2022-ama-summer-academic-conference/

Publication series

NameAMA Proceedings
Volume33

Conference

Conference2022 AMA (American Marketing Association) Summer Academic Conference
Abbreviated title2022 AMA Summer Academic Conference
PlaceUnited States
CityChicago
Period9/08/2214/08/22
Internet address

Research Keywords

  • tipping
  • rating
  • motivated reasoning
  • categorization
  • sequential decision making

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