Order Matters : Rating Service Professionals Reduces Tipping Amount

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication2022 AMA Summer Academic Conference - Light in the Darkness
Subtitle of host publicationMarketing’s Role in Driving Positive Change: PROCEEDINGS
EditorsAndrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
PublisherAmerican Marketing Association
Pages437-441
ISBN (print)978-0-87757-014-1
Publication statusPublished - Aug 2022

Publication series

NameAMA Proceedings
Volume33

Conference

Title2022 AMA (American Marketing Association) Summer Academic Conference
LocationVirtual (9 August) & Sheraton Grand Chicago (12-14 August)
PlaceUnited States
CityChicago
Period9 - 14 August 2022

Research Area(s)

  • tipping, rating, motivated reasoning, categorization, sequential decision making

Citation Format(s)

Order Matters: Rating Service Professionals Reduces Tipping Amount. / Chen, Jinjie; Xu, Alison Jing; Rodas, Maria A. et al.
2022 AMA Summer Academic Conference - Light in the Darkness: Marketing’s Role in Driving Positive Change: PROCEEDINGS. ed. / Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. American Marketing Association, 2022. p. 437-441 (AMA Proceedings; Vol. 33).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review