Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment

Haibo Pan; Xu ZHENG

Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment

Department of Marketing

Research output: Conference Papers › Poster › peer-review

Original language	English
Publication status	Published - Aug 2018
Event	American Marketing Association Summer Academic Conference - Boston, United States Duration: 8 Aug 2018 → 12 Aug 2018

Conference

Conference	American Marketing Association Summer Academic Conference
Abbreviated title	AMA Summer Academic Conference
Country/Territory	United States
City	Boston
Period	8/08/18 → 12/08/18

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

Research Keywords

planning
housing
social segregation
spatial restructuring
poverty

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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@conference{89a8dd91025c4371b62a7c3c7ac632dd,

title = "Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment",

keywords = "planning, housing, social segregation, spatial restructuring, poverty",

author = "Haibo Pan and Xu ZHENG",

note = "Information for this record is supplemented by the author(s) concerned.; American Marketing Association Summer Academic Conference, AMA Summer Academic Conference ; Conference date: 08-08-2018 Through 12-08-2018",

year = "2018",

month = aug,

language = "English",

}

TY - CONF

T1 - Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance

T2 - American Marketing Association Summer Academic Conference

AU - Pan, Haibo

AU - ZHENG, Xu

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2018/8

Y1 - 2018/8

KW - planning

KW - housing

KW - social segregation

KW - spatial restructuring

KW - poverty

UR - https://www.higheredsig.com/pastconferences

M3 - Poster

Y2 - 8 August 2018 through 12 August 2018

ER -

Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment

Conference

Bibliographical note

Research Keywords

UN SDGs

Other Access Options

Permanent Link

Other Files and Links

Cite this