Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Publication status | Published - 16 Jun 2016 |
Conference
Title | ISMS Marketing Science Conference |
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Place | China |
Period | 16 - 18 June 2016 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(7a2b5a20-6f09-492b-9ec5-677e52b8a921).html |
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Citation Format(s)
Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers. / CHIANG, Wei Yu; Wang, Ruibing.
2016. Paper presented at ISMS Marketing Science Conference, China.
2016. Paper presented at ISMS Marketing Science Conference, China.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review