Abstract
Digital products can be delivered in two distinctive channels: the business-to-consumer (B2C) online storefront and a peer-to-peer (P2P) offline transaction through personal computing devices such as PDAs and portable media players. This paper studies the dual channel pricing and distribution strategies for digital products. Based on a dynamic diffusion model that captures the different channel dynamics, we compare three incentive mechanisms to analyze the integrated channel design challenges.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 38th Annual Meeting of the Decision Sciences Institute |
| Pages | 3471-3476 |
| Publication status | Published - 17 Nov 2007 |
| Event | 38th Annual Meeting of the Decision Sciences Institute - Phoenix, Arizona, United States Duration: 17 Nov 2007 → 20 Nov 2007 |
Conference
| Conference | 38th Annual Meeting of the Decision Sciences Institute |
|---|---|
| Place | United States |
| City | Phoenix, Arizona |
| Period | 17/11/07 → 20/11/07 |
Research Keywords
- Dynamic pricing
- dual channel
- digital product
- diffusion
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