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Opinion Leadership and Environmental Engagement: Examining the Role of Environmental Knowledge, Interest and Twitter Use

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Abstract

This survey study investigates environmental engagement among US citizens, focusing on their opinion leadership qualities and Twitter use. We find a significant effect of opinion leadership on environmental engagement, mediated by Twitter use and psychological variables, such as environmental knowledge and environmental interest. In addition, we examine whether these indirect effects of psychological variables on environmental participation are contingent on individuals’ Twitter use.
Original languageEnglish
Publication statusPublished - May 2020
Event70th Annual International Communication Association Conference (ICA 2020) - Virtual
Duration: 20 May 202026 May 2020
https://www.icahdq.org/page/ICA2020

Conference

Conference70th Annual International Communication Association Conference (ICA 2020)
Abbreviated title70th Annual ICA Conference
Period20/05/2026/05/20
Internet address

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

Research Keywords

  • opinion leadership
  • environmental engagement
  • Twitter use
  • environmental knowledge
  • environmental interest
  • United States
  • survey

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