Opinion Leadership and Environmental Engagement : Examining the Role of Environmental Knowledge, Interest and Twitter Use

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - May 2020

Conference

Title70th Annual International Communication Association Conference (ICA 2020)
LocationVirtual
Period20 - 26 May 2020

Abstract

This survey study investigates environmental engagement among US citizens, focusing on their opinion leadership qualities and Twitter use. We find a significant effect of opinion leadership on environmental engagement, mediated by Twitter use and psychological variables, such as environmental knowledge and environmental interest. In addition, we examine whether these indirect effects of psychological variables on environmental participation are contingent on individuals’ Twitter use.

Research Area(s)

  • opinion leadership, environmental engagement, Twitter use, environmental knowledge, environmental interest, United States, survey

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Opinion Leadership and Environmental Engagement : Examining the Role of Environmental Knowledge, Interest and Twitter Use. / Masood, M.; Zhang, N.; Skoric, M. M.

2020. Paper presented at 70th Annual International Communication Association Conference (ICA 2020), .

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review