Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Overview

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Social Sciences

e-Business Social Sciences

Online Survey Social Sciences

Structural Equation... Social Sciences

Brand Image Social Sciences

Computer Science

e-Business Computer Science

Business Platform Computer Science

Online Survey Computer Science

Structural Equation Computer Science

Questionnaire Data Computer Science

Research Hypothesis Computer Science

Economics, Econometrics and Finance

e-Business Economics, Econometrics a...

Brand Image Economics, Econometrics a...

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