Online social networks : Why do students use facebook?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

765 Scopus Citations
View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)1337-1343
Journal / PublicationComputers in Human Behavior
Volume27
Issue number4
Publication statusPublished - Jul 2011

Abstract

The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Despite the importance of online social networks, there is relatively little theory-driven empirical research available to address this new type of communication and interaction phenomena. In this paper, we explored the factors that drive students to use online social networks (e.g., Facebook). Specifically, we conceptualized the use of online social networks as intentional social action and we examined the relative impact of social influence, social presence, and the five key values from the uses and gratification paradigm on We-Intention to use online social networks. An empirical study of Facebook users (n = 182) revealed that We-Intention to use online social networks is strongly determined by social presence. Among the five values, social related factors had the most significant impact on the intention to use. Implications for research and practice are discussed. © 2010 Elsevier Ltd. All rights reserved.

Research Area(s)

  • Facebook, Online social networks, Social influence, Social presence, Uses and gratifications, We-Intention

Citation Format(s)

Online social networks : Why do students use facebook? / Cheung, Christy M.K.; Chiu, Pui-Yee; Lee, Matthew K.O.

In: Computers in Human Behavior, Vol. 27, No. 4, 07.2011, p. 1337-1343.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal