Online Review Helpfulness : The Role of Review-related Features and Product Type

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationICIS 2021 Proceedings
PublisherAssociation for Information Systems
ISBN (Print)978-1-7336325-9-1
Publication statusPublished - Dec 2021

Conference

Title42nd International Conference on Information Systems (ICIS 2021)
PlaceUnited States
CityAustin
Period12 - 15 December 2021

Abstract

Understanding what makes a review helpful is important for consumers and online retailers. However, empirical research has shown mixed findings regarding the effect of review length on review helpfulness. Additionally, review helpfulness has not been studied adequately in terms of review-related features (syntactic complexity, cohesion, review quantity). Drawing on the elaboration likelihood model, this study developed a research model that incorporates four review-related features and product type. Specifically, we posit that four review-related features (i.e., syntactic complexity, cohesion, review length, and review quantity) impact review helpfulness differentially. These relationships vary depending on product type. To validate the research model, we collected a dataset from Amazon.com to conduct data analysis. This research will not only contribute to a better understanding of review-related features that affect review helpfulness but also provides practical insights to online platforms and consumers regarding how to select and write a helpful review.

Citation Format(s)

Online Review Helpfulness : The Role of Review-related Features and Product Type. / Yang, Yumeng; Xu, David.

ICIS 2021 Proceedings. Association for Information Systems, 2021. 1468.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review