TY - JOUR
T1 - Online consumer decision support
AU - Jiang, Zhenhui
AU - Wang, Weiquan
AU - Benbasat, Izak
PY - 2005/9
Y1 - 2005/9
N2 - Multimedia-based interactive advising technology for online consumer decision support is discussed. The continuous visual stimuli and associated sound effects provide various product presentations and engage online customers in examining products. Multimedia-based Product Annotation (MPA) is a product presentation in which customers can retrieve embedded product information in a multimedia context. MPA provides explanations related to the features or functions associated with certain parts of a product while consumers look at an illustration of the product. It is already used in some Web sites, where MPA is used to present digital cameras.
AB - Multimedia-based interactive advising technology for online consumer decision support is discussed. The continuous visual stimuli and associated sound effects provide various product presentations and engage online customers in examining products. Multimedia-based Product Annotation (MPA) is a product presentation in which customers can retrieve embedded product information in a multimedia context. MPA provides explanations related to the features or functions associated with certain parts of a product while consumers look at an illustration of the product. It is already used in some Web sites, where MPA is used to present digital cameras.
UR - http://www.scopus.com/inward/record.url?scp=25444532071&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-25444532071&origin=recordpage
U2 - 10.1145/1081992.1081995
DO - 10.1145/1081992.1081995
M3 - RGC 21 - Publication in refereed journal
SN - 0001-0782
VL - 48
SP - 93
EP - 98
JO - Communications of the ACM
JF - Communications of the ACM
IS - 9
ER -