NUDGING MOODS TO INDUCE UNPLANNED PURCHASES IN IMPERFECT MOBILE PERSONALIZATION CONTEXTS

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Projects

GRF: Humanizing Organizational Technology Adoption Decisions: An Integrative Model from the Upper Echelons and Symbolic Action Pers
LIM, K. H., LIANG, T. & STRAUB, D.
1/11/14 → 30/04/19
Project: Research