New Product Development Strategies for Hong Kong Manufacturing Industries

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)233-241
Journal / PublicationThe International journal of human factors in manufacturing
Volume6
Issue number3
Publication statusPublished - Jun 1996

Abstract

The new product development strategies for Hong Kong manufacturing industries were reviewed through surveys and interviews with special emphasis on the application and adoption of the Time-to-Market (TTM) concepts in Hong Kong. The study results imply that the majority of the Hong Kong manufacturers need to go through a substantial strategic change in order to sustain their competitiveness in the rapidly changing world market. The corporate focus should be changed from the low-cost manufacturing biased to the high-quality, customer-based and marketing/technology integrative emphasis.