Abstract
The adoption of generative AI in heritage storytelling has revealed hidden tensions among stakeholders due to competing values. To investigate how design research can negotiate values differences, we conducted a three-session qualitative study surrounding the “Kawagoe Festival” in a bottom-up, three stakeholder-group setting. Session 1 used photo-elicitation to ground memories; Session 2 adopted human–AI image co-creation to explore past representations and speculative futures; while Session 3 facilitated reflective discussion. Grounded theory analysis identifies three values shaping GenAI-mediated co-creation: authenticity as a symbolic baseline, vividness as the enrichment of remembered details, and engagement as enabler of iterative, playful participation. Stakeholders balanced these values differently, thereby demonstrating AI mediation’s multiple affordances. GenAI promoted value transparency, yet also led to group polarisation when competing values such as authenticity and engagement collided. The study contributes a framework for value negotiation and offers design implications for socially engaged AI.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of DRS2026 Edinburgh |
| Subtitle of host publication | Design Research Society International Conference |
| Publisher | Design Research Society |
| DOIs | |
| Publication status | Published - Jun 2026 |
Publication series
| Name | DRS Biennial Conference Series |
|---|
Funding
We thank the Kawagoe City Cultural Properties Protection Division and Kawagoe Hikawa Shrine for their support.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
Research Keywords
- cultural heritage storytelling
- human–AI co-creation
- value negotiation
- stakeholder engagement
Publisher's Copyright Statement
- This full text is made available under CC-BY-NC 4.0. https://creativecommons.org/licenses/by-nc/4.0/
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