My name is Khan : The use of twitter in the campaign for 2013 Pakistan general election

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Pages2242-2251
ISBN (Print)9781479925049
Publication statusPublished - Jan 2014

Publication series

Name
ISSN (Print)1530-1605

Conference

Title47th Hawaii International Conference on System Sciences, HICSS 2014
PlaceUnited States
CityWaikoloa
Period6 - 9 January 2014

Abstract

The 2013 Pakistan General Election was as a democratic milestone in the nation's troubled political history which also witnessed the rise of Pakistan Tehreek-i-Insaf (PTI, under its leader Imran Khan), from its marginal status to a formidable political status. This study focuses on the first ever Twitter campaign by Pakistani political parties to mobilize, inform and engage voters during the elections. Through a content analysis of tweets (n =10140) from top four parties, our study reveals significant diferences in their usage patterns. PTI's twitter usage was the most distinctive as it involved greater interaction with the public, more campaign updates and greater mobilization of citizens to vote. Through triangulation of our findings with publically available election data we also find that PTI's success (at a provincial level) was largely driven by a unique combination of Twitter communication and face-to-face campaigning aimed at increasing voter turnout, especially among the youth population. © 2014 IEEE.

Citation Format(s)

My name is Khan : The use of twitter in the campaign for 2013 Pakistan general election. / Ahmed, Saifuddin; Skoric, Marko M.

Proceedings of the Annual Hawaii International Conference on System Sciences. IEEE Computer Society, 2014. p. 2242-2251 6758880.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review