@inbook{0e5a2bfffadf460987f30ac582590b51,
title = "Multitrait‐Multimethod Matrix",
abstract = "The multitrait‐multimethod matrix (MTMM), developed by Campbell and Fiske (1959) is a method for assessing construct validity, in particular, convergent validity and discriminant validity. The method requires the researcher to measure a set of traits using multiple methods in one study. With measures of different traits by different methods, researchers could generate a correlation matrix—the multitrait‐multimethod matrix. The correlation data in the matrix could be used to judge the measurement quality of intended constructs. Confirmatory factor analysis (CFA) could also be used to assess the validity of constructs with formal statistical tests.",
keywords = "communication research methods, convergent validity, discriminant validity, reliability",
author = "Fei Shen",
note = "Information for this record is supplemented by the author(s) concerned.",
year = "2017",
month = nov,
doi = "10.1002/9781118901731.iecrm0161",
language = "English",
isbn = "9781118901762",
volume = "II",
series = "Wiley Blackwell-ICA international encyclopedias of communication",
publisher = "Wiley-Blackwell",
pages = "230--258",
editor = "Matthes, \{J{\"o}rg \} and Davis, \{Christine S.\} and Potter, \{Robert F.\}",
booktitle = "The International Encyclopedia of Communication Research Methods",
address = "United States",
}