Motivations, Knowledge, Efficacy, and Participation: An O-S-O-R Model of Second Screening’s Political Effects in China

Yiben Liu; Shuhua Zhou; Hongzhong Zhang

doi:10.3390/journalmedia4030054

Motivations, Knowledge, Efficacy, and Participation: An O-S-O-R Model of Second Screening’s Political Effects in China

Yiben Liu^*, Shuhua Zhou, Hongzhong Zhang

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

4 Citations (Scopus)

59 Downloads (CityUHK Scholars)

Abstract

TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”. This study takes second screening research into an authoritarian context to investigate what motivates users to search for information, engage in discussions, and post on social media. We apply an O-S-O-R model and demonstrates an integrated procedure of second screening’s political effects among citizens of Beijing. Our findings showed that most of the direct and indirect paths in this model were significantly positive. The theoretical and practical implications of these findings are also discussed. © 2023 by the authors.

Original language	English
Pages (from-to)	861-875
Journal	Journalism and Media
Volume	4
Issue number	3
Online published	2 Aug 2023
DOIs	https://doi.org/10.3390/journalmedia4030054
Publication status	Published - Sept 2023
Externally published	Yes

Research Keywords

internal political efficacy
O-S-O-R model
political knowledge
political participation
second screening

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This full text is made available under CC-BY 4.0. https://creativecommons.org/licenses/by/4.0/

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title = "Motivations, Knowledge, Efficacy, and Participation: An O-S-O-R Model of Second Screening{\textquoteright}s Political Effects in China",

abstract = "TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”. This study takes second screening research into an authoritarian context to investigate what motivates users to search for information, engage in discussions, and post on social media. We apply an O-S-O-R model and demonstrates an integrated procedure of second screening{\textquoteright}s political effects among citizens of Beijing. Our findings showed that most of the direct and indirect paths in this model were significantly positive. The theoretical and practical implications of these findings are also discussed. {\textcopyright} 2023 by the authors.",

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T1 - Motivations, Knowledge, Efficacy, and Participation

T2 - An O-S-O-R Model of Second Screening’s Political Effects in China

AU - Liu, Yiben

AU - Zhou, Shuhua

AU - Zhang, Hongzhong

PY - 2023/9

Y1 - 2023/9

N2 - TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”. This study takes second screening research into an authoritarian context to investigate what motivates users to search for information, engage in discussions, and post on social media. We apply an O-S-O-R model and demonstrates an integrated procedure of second screening’s political effects among citizens of Beijing. Our findings showed that most of the direct and indirect paths in this model were significantly positive. The theoretical and practical implications of these findings are also discussed. © 2023 by the authors.

AB - TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”. This study takes second screening research into an authoritarian context to investigate what motivates users to search for information, engage in discussions, and post on social media. We apply an O-S-O-R model and demonstrates an integrated procedure of second screening’s political effects among citizens of Beijing. Our findings showed that most of the direct and indirect paths in this model were significantly positive. The theoretical and practical implications of these findings are also discussed. © 2023 by the authors.

KW - internal political efficacy

KW - O-S-O-R model

KW - political knowledge

KW - political participation

KW - second screening

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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85172137171&origin=recordpage

U2 - 10.3390/journalmedia4030054

DO - 10.3390/journalmedia4030054

M3 - RGC 21 - Publication in refereed journal

SN - 2673-5172

VL - 4

SP - 861

EP - 875

JO - Journalism and Media

JF - Journalism and Media

IS - 3

ER -

Motivations, Knowledge, Efficacy, and Participation: An O-S-O-R Model of Second Screening’s Political Effects in China

Abstract

Research Keywords

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