Motivating Human-Enabled Mobile Participation for Data Offloading

The exploding popularity of mobile devices enables people to enjoy benefits brought by various interesting mobile apps. However, the ever-increasing data traffic has exacerbated the congestion on current cellular networks, which results in users' dissatisfaction, especially in crowded areas. Hence, how to alleviate data traffic in cellular networks becomes a challenging problem. Traditional methods rely on mobile offloading techniques to deviate the data traffic originally targeted to cellular networks, such as the small cell, Wi-Fi, and opportunistic communication. Unfortunately, mobile users still experience severe congestion when a large number of users request for data. Facing these challenges, we introduce the concept of mobile participation to assist data offloading by leveraging the mobility of users and the social features among a group of users. A mobile caching user, who pre-caches a certain amount of contents, will roam around congested areas to participate in content dissemination in order to satisfy users' requests, which is expected to benefit both himself and users in the crowd simultaneously. To motivate such human-enabled mobile participation for data offloading, a Stackelberg game is deployed with joint considerations on social effect and delay effect. Based on detailed performance analysis, we demonstrate the feasibility and efficiency of the proposed approach.