Moderating role of ownership type in the relationship between market orientation and supply chain integration in E-business in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  • Hefu Liu
  • Weiling Ke
  • Kwok Kee Wei
  • Zhongsheng Hua

Related Research Unit(s)


Original languageEnglish
Pages (from-to)34-53
Journal / PublicationJournal of Global Information Management
Issue number4
Publication statusPublished - Oct 2014


Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.

Research Area(s)

  • E-business, Emerging economies, Market orientation, Ownership type, Supply chain integration

Citation Format(s)