Moderating role of ownership type in the relationship between market orientation and supply chain integration in E-business in China
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 34-53 |
| Journal / Publication | Journal of Global Information Management |
| Volume | 22 |
| Issue number | 4 |
| Publication status | Published - Oct 2014 |
Link(s)
Abstract
Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.
Research Area(s)
- E-business, Emerging economies, Market orientation, Ownership type, Supply chain integration
Citation Format(s)
Moderating role of ownership type in the relationship between market orientation and supply chain integration in E-business in China. / Liu, Hefu; Ke, Weiling; Wei, Kwok Kee et al.
In: Journal of Global Information Management, Vol. 22, No. 4, 10.2014, p. 34-53.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
