Abstract
Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 34-53 |
| Journal | Journal of Global Information Management |
| Volume | 22 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Oct 2014 |
Research Keywords
- E-business
- Emerging economies
- Market orientation
- Ownership type
- Supply chain integration