Moderating role of ownership type in the relationship between market orientation and supply chain integration in E-business in China

Hefu Liu, Weiling Ke, Kwok Kee Wei, Zhongsheng Hua

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

10 Citations (Scopus)

Abstract

Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.
Original languageEnglish
Pages (from-to)34-53
JournalJournal of Global Information Management
Volume22
Issue number4
DOIs
Publication statusPublished - Oct 2014

Research Keywords

  • E-business
  • Emerging economies
  • Market orientation
  • Ownership type
  • Supply chain integration

Fingerprint

Dive into the research topics of 'Moderating role of ownership type in the relationship between market orientation and supply chain integration in E-business in China'. Together they form a unique fingerprint.

Cite this