Modeling customer satisfaction for new product development using a PSO-based ANFIS approach

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

45 Scopus Citations
View graph of relations

Author(s)

  • H. M. Jiang
  • C. K. Kwong
  • W. H. Ip
  • T. C. Wong

Detail(s)

Original languageEnglish
Pages (from-to)726-734
Journal / PublicationApplied Soft Computing Journal
Volume12
Issue number2
Publication statusPublished - Feb 2012

Abstract

When developing new products, it is important to understand customer perception towards consumer products. It is because the success of new products is heavily dependent on the associated customer satisfaction level. If customers are satisfied with a new product, the chance of the product being successful in marketplaces would be higher. Various approaches have been attempted to model the relationship between customer satisfaction and design attributes of products. In this paper, a particle swarm optimization (PSO) based ANFIS approach to modeling customer satisfaction is proposed for improving the modeling accuracy. In the approach, PSO is employed to determine the parameters of an ANFIS from which better customer satisfaction models in terms of modeling accuracy can be generated. A notebook computer design is used as an example to illustrate the approach. To evaluate the effectiveness of the proposed approach, modeling results based on the proposed approach are compared with those based on the fuzzy regression (FR), ANFIS and genetic algorithm (GA)-based ANFIS approaches. The comparisons indicate that the proposed approach can effectively generate customer satisfaction models and that their modeling results outperform those based on the other three methods in terms of mean absolute errors and variance of errors. © 2011 Elsevier B.V. All rights reserved.

Research Area(s)

  • ANFIS, Customer satisfaction models, New product development, Particle swarm optimization

Citation Format(s)

Modeling customer satisfaction for new product development using a PSO-based ANFIS approach. / Jiang, H. M.; Kwong, C. K.; Ip, W. H.; Wong, T. C.

In: Applied Soft Computing Journal, Vol. 12, No. 2, 02.2012, p. 726-734.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review