Abstract
Mobile application market shows an unprecedented prospect. This research employs the event study methodology to examine the short-term effect of mobile initiative on firm value in the period of 2008 to 2016. Our findings show that overall the stock market reacts negatively to the launch of mobile apps by public firms. In addition, we find that the negative market reaction mainly comes from mobile initiative by late followers in the mobile market and small firms. This research is the first study to empirically test the value relevance of IT investment in the form of mobile app development and provides important managerial implications for companies that plan to enter the mobile app market.
| Original language | English |
|---|---|
| Title of host publication | 38th International Conference on Information Systems (ICIS 2017) |
| Subtitle of host publication | Transforming Society with Digital Innovation |
| Publisher | Association for Information Systems |
| Pages | 445-456 |
| Volume | 1 |
| ISBN (Print) | 9781510853690 |
| Publication status | Published - 12 Dec 2017 |
| Event | 38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation - COEX, Convention and Exhibition Center, Seoul, Korea, Republic of Duration: 10 Dec 2017 → 13 Dec 2017 http://icis2017.aisnet.org/ http://icis2017.aisnet.org/wp-content/uploads/2017/12/ICIS2017_ProgramBook_1209.pdf |
Conference
| Conference | 38th International Conference on Information Systems (ICIS 2017) |
|---|---|
| Country/Territory | Korea, Republic of |
| City | Seoul |
| Period | 10/12/17 → 13/12/17 |
| Internet address |
Research Keywords
- Business strategy
- Event study
- Firm equity value
- Mobile app