Abstract
Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.
| Original language | English |
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| Title of host publication | Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017) |
| Publisher | Association for Information Systems |
| Publication status | Published - Jul 2017 |
| Event | 21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 - Langkawi, Malaysia Duration: 16 Jul 2017 → 20 Jul 2017 https://aisel.aisnet.org/pacis2017/ |
Publication series
| Name | Proceedings of the Pacific Asia Conference on Information Systems, PACIS |
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Conference
| Conference | 21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 |
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| Country/Territory | Malaysia |
| City | Langkawi |
| Period | 16/07/17 → 20/07/17 |
| Internet address |
Research Keywords
- Mobile app
- Firm equity value
- Business strategy
- Event study