Abstract
Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.
| Original language | English |
|---|---|
| Title of host publication | PROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017 |
| Pages | 34-38 |
| Publication status | Published - Jul 2017 |
| Event | The 11th China Summer Workshop on Information Management (CSWIM 2017) - Nanjing University, Nanjing, China Duration: 24 Jun 2017 → 25 Jun 2017 http://2017.cswimworkshop.org/ http://2017.cswimworkshop.org/wp-content/uploads/2017/01/CSWIM-2017-proceedings-Final-1-1.pdf |
Conference
| Conference | The 11th China Summer Workshop on Information Management (CSWIM 2017) |
|---|---|
| Place | China |
| City | Nanjing |
| Period | 24/06/17 → 25/06/17 |
| Internet address |
Bibliographical note
Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).Research Keywords
- Mobile app
- Firm equity value
- Business strategy
- Event study
Fingerprint
Dive into the research topics of 'Mobile Initiative and Firm Equity Value'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver