Mobile Initiative and Firm Equity Value : An Event Study
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | ICIS 2017: Transforming Society with Digital Innovation |
| Publisher | Association for Information Systems |
| ISBN (Print) | 9780996683159 |
| Publication status | Published - 2018 |
| Externally published | Yes |
Publication series
| Name | ICIS 2017: Transforming Society with Digital Innovation |
|---|
Conference
| Title | 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 |
|---|---|
| Place | Korea, Republic of |
| City | Seoul |
| Period | 10 - 13 December 2017 |
Link(s)
Abstract
Mobile application market shows an unprecedented prospect. This research employs the event study methodology to examine the short-term effect of mobile initiative on firm value in the period of 2008 to 2016. Our findings show that overall the stock market reacts negatively to the launch of mobile apps by public firms. In addition, we find that the negative market reaction mainly comes from mobile initiative by late followers in the mobile market and small firms. This research is the first study to empirically test the value relevance of IT investment in the form of mobile app development and provides important managerial implications for companies that plan to enter the mobile app market.
Research Area(s)
- Business strategy, Event study, Firm equity value, Mobile app
Bibliographic Note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to lbscholars@cityu.edu.hk.
Citation Format(s)
Mobile Initiative and Firm Equity Value: An Event Study. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.
ICIS 2017: Transforming Society with Digital Innovation. Association for Information Systems, 2018. (ICIS 2017: Transforming Society with Digital Innovation).
ICIS 2017: Transforming Society with Digital Innovation. Association for Information Systems, 2018. (ICIS 2017: Transforming Society with Digital Innovation).
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
