Mobile Initiative and Firm Equity Value

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017)
PublisherAssociation for Information Systems
Publication statusPublished - Jul 2017

Publication series

NameProceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Title21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
PlaceMalaysia
CityLangkawi
Period16 - 20 July 2017

Abstract

Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.

Research Area(s)

  • Mobile app, Firm equity value, Business strategy, Event study

Citation Format(s)

Mobile Initiative and Firm Equity Value. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.

Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017). Association for Information Systems, 2017. 213 (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review