Mobile Initiative and Firm Equity Value
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | PROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017 |
| Pages | 34-38 |
| Publication status | Published - Jul 2017 |
Conference
| Title | The 11th China Summer Workshop on Information Management (CSWIM 2017) |
|---|---|
| Location | Nanjing University |
| Place | China |
| City | Nanjing |
| Period | 24 - 25 June 2017 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(2afe3b02-d18f-4601-9f10-0ce74e9f6932).html |
|---|
Abstract
Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.
Research Area(s)
- Mobile app, Firm equity value, Business strategy, Event study
Bibliographic Note
Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).
Citation Format(s)
Mobile Initiative and Firm Equity Value. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.
PROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017. 2017. p. 34-38.
PROCEEDINGS OF The 11th China Summer Workshop on Information Management, CSWIM 2017. 2017. p. 34-38.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
