Microblogging Reactions towards Celebrity Endorsement: Effect of Parasocial Interaction and Source Factors

Wanqi Gong; Xigen Li

Microblogging Reactions towards Celebrity Endorsement: Effect of Parasocial Interaction and Source Factors

Wanqi Gong
, Xigen Li

Department of Media and Communication

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 16 Nov 2017
Event	National Communication Association 103rd Annual Convention - Dallas, United States Duration: 16 Nov 2017 → 19 Nov 2017 http://ams.natcom.org/convention/ https://www.natcom.org/sites/default/files/annual-convention/NCA_Convention_Archives_2017_Program.pdf

Conference

Conference	National Communication Association 103rd Annual Convention
Place	United States
City	Dallas
Period	16/11/17 → 19/11/17
Internet address	http://ams.natcom.org/convention/ https://www.natcom.org/sites/default/files/annual-convention/NCA_Convention_Archives_2017_Program.pdf

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Research Unit(s) information for this publication is provided by the author(s) concerned.

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@conference{0f07278b6689436c9ecbc48a287e41c6,

title = "Microblogging Reactions towards Celebrity Endorsement: Effect of Parasocial Interaction and Source Factors",

author = "Wanqi Gong and Xigen Li",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; National Communication Association 103rd Annual Convention ; Conference date: 16-11-2017 Through 19-11-2017",

year = "2017",

month = nov,

day = "16",

language = "English",

url = "http://ams.natcom.org/convention/, https://www.natcom.org/sites/default/files/annual-convention/NCA\_Convention\_Archives\_2017\_Program.pdf",

}

TY - CONF

T1 - Microblogging Reactions towards Celebrity Endorsement

T2 - National Communication Association 103rd Annual Convention

AU - Gong, Wanqi

AU - Li, Xigen

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2017/11/16

Y1 - 2017/11/16

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 16 November 2017 through 19 November 2017

ER -