Microblogging Reactions towards Celebrity Endorsement : Effect of Parasocial Interaction and Source Factors

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 16 Nov 2017

Conference

TitleNational Communication Association 103rd Annual Convention
PlaceUnited States
CityDallas
Period16 - 19 November 2017

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Microblogging Reactions towards Celebrity Endorsement: Effect of Parasocial Interaction and Source Factors. / Gong, Wanqi; Li, Xigen.
2017. Paper presented at National Communication Association 103rd Annual Convention, Dallas, Texas, United States.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review