Microblogging Reactions towards Celebrity Endorsement : Effect of Parasocial Interaction and Source Factors
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Publication status | Published - 16 Nov 2017 |
Conference
Title | National Communication Association 103rd Annual Convention |
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Place | United States |
City | Dallas |
Period | 16 - 19 November 2017 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(0f07278b-6689-436c-9ecb-c48a287e41c6).html |
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Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Microblogging Reactions towards Celebrity Endorsement: Effect of Parasocial Interaction and Source Factors. / Gong, Wanqi; Li, Xigen.
2017. Paper presented at National Communication Association 103rd Annual Convention, Dallas, Texas, United States.
2017. Paper presented at National Communication Association 103rd Annual Convention, Dallas, Texas, United States.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review