Abstract
Metaverse entrepreneurship has emerged as an innovative topic alongside the development of generative AI, agentic AI and metaverse. This study conceptualizes meta-entrepreneurship as a novel form of entrepreneurial activity that enables value creation within virtual and physical realms and proposes an analytical theoretical framework based on a systematic literature review, observations, and focus group study. Our framework is structured around three layers (infrastructure, content, and experience) and two domains (metaverse-based operational domain and AI-based production domain), aims to conceptualize “what is meta-entrepreneurship” and identify new possibilities. The research highlights the multifaceted impact of meta-entrepreneurship on individuals, corporations, industries, societies, and countries. Further, we delineate three pathways to achieve meta-entrepreneurship, analyze nine critical challenges, and propose potential future research directions to contribute to the theoretical foundation of this emerging field. © 2024 IGI Global. All rights reserved.
| Original language | English |
|---|---|
| Journal | Journal of Global Information Management |
| Volume | 32 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Jan 2024 |
Research Keywords
- Agentic AI
- Business Innovation
- Entrepreneurship
- Generative AI
- Metaverse
- Metaverse Entrepreneurship
Publisher's Copyright Statement
- This full text is made available under CC-BY 4.0. https://creativecommons.org/licenses/by/4.0/
