TY - JOUR
T1 - Message, perception, and the beijing olympics
T2 - Impact of differential media exposure on perceived opinion diversity
AU - Wang, Ning
AU - Guo, Zhongshi
AU - Shen, Fei
PY - 2011/6
Y1 - 2011/6
N2 - This study investigates the effects of media exposure on individuals' perception of opinion diversity and the psychological mechanisms underlying such effects. We compare the differential contributions of monopolistic with pluralistic media messages and test two conceptual models: The first delineates a mechanism of direct impact of media exposure on opinion perception; the second specifies a mechanism that relates to social projection effects. Using data from telephone interviews of a random sample of 595 Chinese citizens, we find that perceived opinion diversity is positively related to exposure to pluralistic media messages and negatively related to exposure to monopolistic media messages. Furthermore, opinion extremity is found to mediate such relationships. © The Author(s) 2011.
AB - This study investigates the effects of media exposure on individuals' perception of opinion diversity and the psychological mechanisms underlying such effects. We compare the differential contributions of monopolistic with pluralistic media messages and test two conceptual models: The first delineates a mechanism of direct impact of media exposure on opinion perception; the second specifies a mechanism that relates to social projection effects. Using data from telephone interviews of a random sample of 595 Chinese citizens, we find that perceived opinion diversity is positively related to exposure to pluralistic media messages and negatively related to exposure to monopolistic media messages. Furthermore, opinion extremity is found to mediate such relationships. © The Author(s) 2011.
KW - perceived opinion diversity
KW - pluralistic versus monopolistic media messages
KW - social projection
UR - http://www.scopus.com/inward/record.url?scp=79955745805&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-79955745805&origin=recordpage
U2 - 10.1177/0093650210384985
DO - 10.1177/0093650210384985
M3 - RGC 21 - Publication in refereed journal
SN - 0093-6502
VL - 38
SP - 422
EP - 445
JO - Communication Research
JF - Communication Research
IS - 3
ER -