TY - CHAP
T1 - Mediated discourse analysis
AU - JONES, Rodney
PY - 2014
Y1 - 2014
N2 - Mediated discourse analysis, an approach to discourse developed by Ronand Suzanne Scollon beginning in the late 1990’s (Scollon, 1998; 2001; Scollon& Scollon, 2004), attempts to answer this question by shifting our focus awayfrom discourse, and on to the actions people use discourse to take. The onlyway to determine which discourse is worth analyzing, MDA argues, is to firstunderstand what people are doing, and then to attempt to determine what rolediscourse plays in these actions.
AB - Mediated discourse analysis, an approach to discourse developed by Ronand Suzanne Scollon beginning in the late 1990’s (Scollon, 1998; 2001; Scollon& Scollon, 2004), attempts to answer this question by shifting our focus awayfrom discourse, and on to the actions people use discourse to take. The onlyway to determine which discourse is worth analyzing, MDA argues, is to firstunderstand what people are doing, and then to attempt to determine what rolediscourse plays in these actions.
KW - mediated discourse analysis
KW - multimodality
KW - food packaging
U2 - 10.1515/9781614511175.39
DO - 10.1515/9781614511175.39
M3 - RGC 12 - Chapter in an edited book (Author)
SN - 9781614511625
SN - 9781614511649
T3 - Trends in applied lingusitics
SP - 39
EP - 52
BT - Interactions, images and texts
A2 - Norris, Sigrid
A2 - Maier, Carmen Daniela
PB - De Gruyter
CY - Boston
ER -