Media Representation of Female Candidates in Ugandan Parliamentary Elections : A Content Analysis of three Newspapers

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - Aug 2018

Conference

Title101st Association for Education in Journalism and Mass Communication Annual Conference (AEJMC 2018)
LocationRenaissance Hotel Downtown
PlaceUnited States
CityWashington
Period6 - 9 August 2018

Abstract

A total of N=1704 newspaper articles were content analyzed from studied newspapers; the New Vision (State owned) and privately owned Daily Monitor and Red Pepper. Results show that newspapers represented more of male candidates in all analyzed topical issues compared to female candidates. All studied newspapers scored less than a minimum of 3 issues covered as representative of female candidates. Female candidates’ coverage in all newspapers’ on dominant topical issues on average was (2.70 ±3.74). Placement of a news article and page number; were statistically significant in giving male candidates prominence in news compared to female candidates. For Placement of News Article F(1, 1703)=7.909, p <0.005 and Page number F(1,1701)=5.593, p <0.018 statistical significance. Findings also show that State Media set the agenda on how private newspaper considered covering female candidates. This was evidenced in all private newspapers not covering female candidates on issues of foreign affairs and law since state owned newspaper did not cover them. Daily Monitor and New Vision did not cover male candidates on the issue of agriculture and yet gave prominence to agriculture when covering female candidates. This positions female candidates as those suitable for agriculture roles on average (3.00±.) compared to politics on average; Daily Monitor (2.80±.60); New Vision (2.94±.31) and Red Pepper (2.90±.32). Based on findings in this study, there is need for more and equitable representation of female candidates in media by state owned media as one that should set the agenda for private owned media to follow.

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Citation Format(s)

Media Representation of Female Candidates in Ugandan Parliamentary Elections : A Content Analysis of three Newspapers. / Kasadha, Juma; Kantono, Rehema .

2018. Paper presented at 101st Association for Education in Journalism and Mass Communication Annual Conference (AEJMC 2018), Washington, District of Columbia, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review