Media Exposure, Situation Awareness and Protective Behaviors in a Public-Health Emergency

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 9 Aug 2017

Conference

Title100th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2017)
PlaceUnited States
CityChicago, IL
Period9 - 12 August 2017

Abstract

This study investigates the role of exposures to traditional and social media in facilitating situation awareness indicated by perceived knowledge and perceived threat, and the effect of situation awareness on protective behaviors during a public health emergency. Under the context of the worldwide spread of Ebola disease in 2014, a survey was conducted in Hong Kong. The results showed that compared to exposure to media content on the emergency via social media, exposure to traditional media led to a higher level of situation awareness, which was a crucial determinant of protective behaviors in a public health emergency. In addition, the effect of traditional media exposure on protective behaviors was significantly mediated by both perceived knowledge and perceived threat. However, the effect of social media exposure on protective behavior was only significantly mediated by perceived knowledge.

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Media Exposure, Situation Awareness and Protective Behaviors in a Public-Health Emergency. / Li, Xigen; Cao, Bolin.
2017. Paper presented at 100th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2017), Chicago, IL, United States.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review