Media exposure, perceived efficacy, and personal experience as predictors of personal and social risk of mishandled vaccine in China

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 29 May 2017

Conference

Title67th Annual Conference of the International Communication Association
LocationHilton San Diego Bayfront Hotel
PlaceUnited States
CitySan Diego
Period25 - 29 May 2017

Abstract

Taking the opportunity of a risk event occurred in China, the mishandled vaccine spreading to more than half of the provinces, this study examines the effects of media exposure and perceived efficacy on risk perception. A survey finds that the effect of exposure extensity on personal risk is stronger than that of exposure frequency, and the effect of exposure frequency on social risk is stronger than that of exposure extensity. Perceived self-efficacy and perceived response-efficacy negatively predict personal risk, and the effect of perceived response-efficacy on social risk is stronger than that of perceived self-efficacy. The moderation effect of prior experience in predicting personal risk by exposure extensity and self-efficacy is confirmed, while the moderation effect of personal relevance in predicting risk perception by exposure extensity and self-efficacy is not found.

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Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Media exposure, perceived efficacy, and personal experience as predictors of personal and social risk of mishandled vaccine in China. / LI, Xigen; LIU, Yang; LIANG, Zerui et al.
2017. Paper presented at 67th Annual Conference of the International Communication Association, San Diego, California, United States.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review