Marketing in the new mobile economy

Anindya Ghose; Sang-Pil Han

Marketing in the new mobile economy

Anindya Ghose, Sang-Pil Han

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Publisher	Taylor & Francis
Pages	189-207
ISBN (Print)	9781317185291, 9781409444619
Publication status	Published - 23 Mar 2016
Externally published	Yes

Bibliographical note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to <a href="mailto:[email protected]">[email protected]</a>.

Other Access Options

Check CityUHK Library

Permanent Link

Right click to copy link

Cite this

@inbook{cf677fa43ac444a1a3ba1ced687c9630,

title = "Marketing in the new mobile economy",

author = "Anindya Ghose and Sang-Pil Han",

note = "Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to <a href={"}mailto:[email protected]{"}>[email protected]</a>.",

year = "2016",

month = mar,

day = "23",

language = "English",

isbn = "9781317185291",

pages = "189--207",

booktitle = "Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships",

publisher = "Taylor & Francis",

address = "United Kingdom",

}

TY - CHAP

T1 - Marketing in the new mobile economy

AU - Ghose, Anindya

AU - Han, Sang-Pil

N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to <a href="mailto:[email protected]">[email protected]</a>.

PY - 2016/3/23

Y1 - 2016/3/23

UR - http://www.scopus.com/inward/record.url?scp=84939207372&partnerID=8YFLogxK

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84939207372&origin=recordpage

M3 - RGC 12 - Chapter in an edited book (Author)

SN - 9781317185291

SN - 9781409444619

SP - 189

EP - 207

BT - Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

PB - Taylor & Francis

ER -

Marketing in the new mobile economy

Bibliographical note

Other Access Options

Permanent Link

Other Files and Links

Cite this