Marketing and Pricing Strategy

Martin Skitmore; Hedley Smyth

doi:10.1002/9781444320916.ch5

Marketing and Pricing Strategy

Martin Skitmore
, Hedley Smyth

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

12 Citations (Scopus)

Original language	English
Title of host publication	Construction Supply Chain Management: Concepts and Case Studies
Publisher	Wiley-Blackwell
Pages	92-111
ISBN (Print)	9781405158442
DOIs	https://doi.org/10.1002/9781444320916.ch5
Publication status	Published - 30 Nov 2009
Externally published	Yes

Bibliographical note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

Research Keywords

'buy' policies in transaction cost terms and subcontracting
Addressing pricing and marketing SCM research
Marketing and pricing strategy
Price-dominated form of marketing mix
Pricing and marketing-being ignored in supply chains in construction
Pricing strategy role-in relation to economic and marketing considerations within SCM
Profitability and repeat business
Referral and repeat business (RRB)
Repeat business opportunities and increased market share-sufficient incentives
Return on capital employed (ROCE)

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title = "Marketing and Pricing Strategy",

keywords = "'buy' policies in transaction cost terms and subcontracting, Addressing pricing and marketing SCM research, Marketing and pricing strategy, Price-dominated form of marketing mix, Pricing and marketing-being ignored in supply chains in construction, Pricing strategy role-in relation to economic and marketing considerations within SCM, Profitability and repeat business, Referral and repeat business (RRB), Repeat business opportunities and increased market share-sufficient incentives, Return on capital employed (ROCE)",

author = "Martin Skitmore and Hedley Smyth",

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AU - Smyth, Hedley

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KW - 'buy' policies in transaction cost terms and subcontracting

KW - Addressing pricing and marketing SCM research

KW - Marketing and pricing strategy

KW - Price-dominated form of marketing mix

KW - Pricing and marketing-being ignored in supply chains in construction

KW - Pricing strategy role-in relation to economic and marketing considerations within SCM

KW - Profitability and repeat business

KW - Referral and repeat business (RRB)

KW - Repeat business opportunities and increased market share-sufficient incentives

KW - Return on capital employed (ROCE)

UR - https://www.scopus.com/pages/publications/84871776189

UR - https://www.scopus.com/pages/publications/84871776189#tab=impact

U2 - 10.1002/9781444320916.ch5

DO - 10.1002/9781444320916.ch5

M3 - RGC 12 - Chapter in an edited book (Author)

SN - 9781405158442

SP - 92

EP - 111

BT - Construction Supply Chain Management: Concepts and Case Studies

PB - Wiley-Blackwell

ER -

Marketing and Pricing Strategy

Bibliographical note

Research Keywords

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