Making sense of these million-dollar babies - Rationale behind superstar profit participation contracts

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

8 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)678-680
Journal / PublicationMarketing Science
Volume25
Issue number6
Publication statusPublished - Nov 2006

Research Area(s)

  • Contact theory, Motion pictures, Profit participation, Talent compensation contracts