Maintaining a virtual professional community through positive word of mouth

Christy M.K. Cheung; Matthew K.O. Lee; Neil Rabjohn

Maintaining a virtual professional community through positive word of mouth

Christy M.K. Cheung
, Matthew K.O. Lee
, Neil Rabjohn

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

Original language	English
Title of host publication	PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises
Publication status	Published - 2007
Event	11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises (PACIS 2007) - Langham Hotel, Auckland, New Zealand Duration: 4 Jul 2007 → 6 Jul 2007 http://www.pacis2007.com/

Conference

Conference	11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises (PACIS 2007)
Place	New Zealand
City	Auckland
Period	4/07/07 → 6/07/07
Internet address	http://www.pacis2007.com/

Research Keywords

Knowledge management
Satisfaction
Social influence
Virtual community
Word-of-mouth

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title = "Maintaining a virtual professional community through positive word of mouth",

abstract = "To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.",

keywords = "Knowledge management, Satisfaction, Social influence, Virtual community, Word-of-mouth",

author = "Cheung, \{Christy M.K.\} and Lee, \{Matthew K.O.\} and Neil Rabjohn",

year = "2007",

language = "English",

booktitle = "PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises",

note = "11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises (PACIS 2007) ; Conference date: 04-07-2007 Through 06-07-2007",

url = "http://www.pacis2007.com/",

}

Cheung, CMK, Lee, MKO & Rabjohn, N 2007, Maintaining a virtual professional community through positive word of mouth. in PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises. 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises (PACIS 2007), Auckland, New Zealand, 4/07/07.

Maintaining a virtual professional community through positive word of mouth. / Cheung, Christy M.K.; Lee, Matthew K.O.; Rabjohn, Neil.
PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises. 2007.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Maintaining a virtual professional community through positive word of mouth

AU - Cheung, Christy M.K.

AU - Lee, Matthew K.O.

AU - Rabjohn, Neil

PY - 2007

Y1 - 2007

N2 - To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

AB - To better understand the sustainability of a virtual professional community, the authors develop and test a research model of user intention to recommend the community to others. Specifically, intention to spread positive word of mouth is proposed to be determined by satisfaction, commitment, and group norm, with satisfaction and group norm positively impacting commitment. Using data obtained from users of a virtual professional community (an educational portal), the results supported nearly all hypothesized relationships. Only the relationship between satisfaction and commitment was not found to be significant. The authors conclude with a discussion of the findings and implications for both theory and practice.

KW - Knowledge management

KW - Satisfaction

KW - Social influence

KW - Virtual community

KW - Word-of-mouth

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M3 - RGC 32 - Refereed conference paper (with host publication)

BT - PACIS 2007 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises

T2 - 11th Pacific Asia Conference on Information Systems: Managing Diversity in Digital Enterprises (PACIS 2007)

Y2 - 4 July 2007 through 6 July 2007

ER -

Maintaining a virtual professional community through positive word of mouth

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