Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology

Mengjun Li; Ayoung Suh

doi:10.24251/HICSS.2021.493

Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology

School of Creative Media

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

66 Citations (Scopus)

3630 Downloads (CityUHK Scholars)

Abstract

Due to the recent proliferation of AI-enabled technology (AIET), the concept of anthropomorphism, human likeness in technology, has increasingly attracted researchers’ attention. Researchers have examined how anthropomorphism influences users’ perception, adoption, and continued use of AIET. However, researchers have yet to agree on how to conceptualize and operationalize anthropomorphism in AIET, which has resulted in inconsistent findings. A comprehensive understanding is thus needed of the current state of research on anthropomorphism in AIET contexts. To conduct an in-depth analysis of the literature on anthropomorphism, we reviewed 35 empirical studies focusing on conceptualizing and operationalizing AIET anthropomorphism, and its antecedents and consequences. Based on our analysis, we discuss potential research gaps and offer directions for future research.

Original language	English
Title of host publication	Proceedings of the 54th Hawaii International Conference on System Sciences
Pages	4053-4062
Number of pages	10
ISBN (Electronic)	978-0-9981331-4-0
DOIs	https://doi.org/10.24251/HICSS.2021.493
Publication status	Published - Jan 2021
Event	54th Hawaii International Conference on System Sciences (HICSS 2021) - Kauai, United States Duration: 4 Jan 2021 → 8 Jan 2021 https://scholarspace.manoa.hawaii.edu/handle/10125/72112

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Volume	2020-January
ISSN (Print)	1530-1605

Conference

Conference	54th Hawaii International Conference on System Sciences (HICSS 2021)
Abbreviated title	HICSS-54
Place	United States
City	Kauai
Period	4/01/21 → 8/01/21
Internet address	https://scholarspace.manoa.hawaii.edu/handle/10125/72112

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Research Unit(s) information for this publication is provided by the author(s) concerned.

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This full text is made available under CC-BY-NC-ND 4.0. https://creativecommons.org/licenses/by-nc-nd/4.0/

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title = "Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology",

abstract = "Due to the recent proliferation of AI-enabled technology (AIET), the concept of anthropomorphism, human likeness in technology, has increasingly attracted researchers{\textquoteright} attention. Researchers have examined how anthropomorphism influences users{\textquoteright} perception, adoption, and continued use of AIET. However, researchers have yet to agree on how to conceptualize and operationalize anthropomorphism in AIET, which has resulted in inconsistent findings. A comprehensive understanding is thus needed of the current state of research on anthropomorphism in AIET contexts. To conduct an in-depth analysis of the literature on anthropomorphism, we reviewed 35 empirical studies focusing on conceptualizing and operationalizing AIET anthropomorphism, and its antecedents and consequences. Based on our analysis, we discuss potential research gaps and offer directions for future research.",

author = "Mengjun Li and Ayoung Suh",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 54th Hawaii International Conference on System Sciences (HICSS 2021), HICSS-54 ; Conference date: 04-01-2021 Through 08-01-2021",

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doi = "10.24251/HICSS.2021.493",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

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booktitle = "Proceedings of the 54th Hawaii International Conference on System Sciences",

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Li, M & Suh, A 2021, Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology. in Proceedings of the 54th Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, vol. 2020-January, pp. 4053-4062, 54th Hawaii International Conference on System Sciences (HICSS 2021), Kauai, Hawaii, United States, 4/01/21. https://doi.org/10.24251/HICSS.2021.493

Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology. / Li, Mengjun ; Suh, Ayoung.
Proceedings of the 54th Hawaii International Conference on System Sciences. 2021. p. 4053-4062 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2020-January).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2021/1

Y1 - 2021/1

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AB - Due to the recent proliferation of AI-enabled technology (AIET), the concept of anthropomorphism, human likeness in technology, has increasingly attracted researchers’ attention. Researchers have examined how anthropomorphism influences users’ perception, adoption, and continued use of AIET. However, researchers have yet to agree on how to conceptualize and operationalize anthropomorphism in AIET, which has resulted in inconsistent findings. A comprehensive understanding is thus needed of the current state of research on anthropomorphism in AIET contexts. To conduct an in-depth analysis of the literature on anthropomorphism, we reviewed 35 empirical studies focusing on conceptualizing and operationalizing AIET anthropomorphism, and its antecedents and consequences. Based on our analysis, we discuss potential research gaps and offer directions for future research.

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Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology

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Publisher's Copyright Statement

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