Luxury fashion brands online: when language matters. Facebook posts and brand identity

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

Original language	English
Title of host publication	Discourse, Communication and the Enterprise
Subtitle of host publication	Where Business Meets Discourse
Editors	Giuliana Elena Garzone, Walter Giordano
Place of Publication	Newcastle upon Tyne
Publisher	Cambridge Scholars Publishing
Chapter	3
Pages	49-67
ISBN (Print)	1-5275-0897-8, 978-1-5275-0897-2
Publication status	Published - 2018
Externally published	Yes

Other Access Options

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title = "Luxury fashion brands online: when language matters. Facebook posts and brand identity",

author = "Esterina NERVINO",

year = "2018",

language = "English",

isbn = "1-5275-0897-8",

pages = "49--67",

editor = "Garzone, {Giuliana Elena} and Walter Giordano",

booktitle = "Discourse, Communication and the Enterprise",

publisher = "Cambridge Scholars Publishing",

}

Luxury fashion brands online: when language matters. Facebook posts and brand identity. / NERVINO, Esterina.
Discourse, Communication and the Enterprise: Where Business Meets Discourse. ed. / Giuliana Elena Garzone; Walter Giordano. Newcastle upon Tyne: Cambridge Scholars Publishing, 2018. p. 49-67.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

TY - CHAP

T1 - Luxury fashion brands online

T2 - when language matters. Facebook posts and brand identity

AU - NERVINO, Esterina

PY - 2018

Y1 - 2018

M3 - RGC 12 - Chapter in an edited book (Author)

SN - 1-5275-0897-8

SN - 978-1-5275-0897-2

SP - 49

EP - 67

BT - Discourse, Communication and the Enterprise

A2 - Garzone, Giuliana Elena

A2 - Giordano, Walter

PB - Cambridge Scholars Publishing

CY - Newcastle upon Tyne

ER -