TY - GEN
T1 - Live streaming shopping in China
T2 - 5th International Conference on Crowd Science and Engineering, ICCSE 2021
AU - Zhang, Tongda
AU - Qian, Jun
AU - Sun, Xiao
AU - Ma, Ding
AU - Yuan, Ye
PY - 2021/10/16
Y1 - 2021/10/16
N2 - Recently, the proliferation of e-commerce platforms and available mobile technologies has dramatically reshaped the Chinese retail marketplace on both the demand and supply sides. People have become increasingly accustomed to buying and selling through the Internet. In the meantime, live streaming services, where users can interact with each other and the host simultaneously, have been widely adopted in various business fields, especially online shopping, which accounts for an increasingly part of online sales. Despite its large sales, live streaming shopping (LSS) is still in its infancy. Its challenges and impacts have not yet fully manifested. In this paper, we review the current status of live streaming shopping in China and interpret the data from the perspective of major market participants. The paper provides valuable insights and future research agenda essential for the development of the next generation of LSS. The study of its business model, industrial ecology, economic influences, and policy has theoretical and practical implications that are profoundly relevant and impactful.
AB - Recently, the proliferation of e-commerce platforms and available mobile technologies has dramatically reshaped the Chinese retail marketplace on both the demand and supply sides. People have become increasingly accustomed to buying and selling through the Internet. In the meantime, live streaming services, where users can interact with each other and the host simultaneously, have been widely adopted in various business fields, especially online shopping, which accounts for an increasingly part of online sales. Despite its large sales, live streaming shopping (LSS) is still in its infancy. Its challenges and impacts have not yet fully manifested. In this paper, we review the current status of live streaming shopping in China and interpret the data from the perspective of major market participants. The paper provides valuable insights and future research agenda essential for the development of the next generation of LSS. The study of its business model, industrial ecology, economic influences, and policy has theoretical and practical implications that are profoundly relevant and impactful.
KW - Distribution Channels
KW - Live Streaming Shopping
KW - Online Retailing
KW - Supply Chain
UR - http://www.scopus.com/inward/record.url?scp=85126889513&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85126889513&origin=recordpage
U2 - 10.1145/3503181.3503206
DO - 10.1145/3503181.3503206
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 978-1-4503-9554-0
T3 - ACM International Conference Proceeding Series
SP - 150
EP - 154
BT - ICCSE '21
PB - Association for Computing Machinery
Y2 - 16 October 2021 through 18 October 2021
ER -
