Live streaming shopping in China : An interpretation from the perspective of major market participants

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

1 Scopus Citations
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Author(s)

  • Tongda Zhang
  • Jun Qian
  • Xiao Sun
  • Ding Ma
  • Ye Yuan

Detail(s)

Original languageEnglish
Title of host publicationICCSE '21
Subtitle of host publication5th International Conference on Crowd Science and Engineering
PublisherAssociation for Computing Machinery
Pages150-154
ISBN (print)978-1-4503-9554-0
Publication statusPublished - 16 Oct 2021

Publication series

NameACM International Conference Proceeding Series

Conference

Title5th International Conference on Crowd Science and Engineering, ICCSE 2021
PlaceChina
CityJinan
Period16 - 18 October 2021

Abstract

Recently, the proliferation of e-commerce platforms and available mobile technologies has dramatically reshaped the Chinese retail marketplace on both the demand and supply sides. People have become increasingly accustomed to buying and selling through the Internet. In the meantime, live streaming services, where users can interact with each other and the host simultaneously, have been widely adopted in various business fields, especially online shopping, which accounts for an increasingly part of online sales. Despite its large sales, live streaming shopping (LSS) is still in its infancy. Its challenges and impacts have not yet fully manifested. In this paper, we review the current status of live streaming shopping in China and interpret the data from the perspective of major market participants. The paper provides valuable insights and future research agenda essential for the development of the next generation of LSS. The study of its business model, industrial ecology, economic influences, and policy has theoretical and practical implications that are profoundly relevant and impactful.

Research Area(s)

  • Distribution Channels, Live Streaming Shopping, Online Retailing, Supply Chain

Citation Format(s)

Live streaming shopping in China: An interpretation from the perspective of major market participants. / Zhang, Tongda; Qian, Jun; Sun, Xiao et al.
ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, 2021. p. 150-154 (ACM International Conference Proceeding Series).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review