LIVE STREAMING IN CHINA FOR SHARING KNOWLEDGE AND PROMOTING INTANGIBLE CULTURAL HERITAGE

Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

13 Scopus Citations
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Original languageEnglish
Pages (from-to)58-63
Journal / PublicationInteractions
Volume27
Issue number1
Online publishedDec 2019
Publication statusPublished - Jan 2020
Externally publishedYes

Abstract

In China, people with expertise, such as intangible cultural heritage (ICH) practitioners, are using live streaming to share knowledge with viewers. Streamers in China use a fragmented technology ecosystem to better engage viewers and share knowledge. Live-streaming challenges include physical and cognitive demand, credibility about expertise, measuring engagement, and diversity of ICH content.